Finest Water & Ice is a family-owned & operated company, whose goal is to deliver the FINEST water & ice available to their local community and surrounding area. The owner was looking for a clean, fresh, and minimalistic look to the company since it is a re-branding project. That is why the logo went in the direction to be straightforward and simplistic, this allows the customers to know straight away what the company is about without guessing what they do from a confusing logo.
This company is a water & ice delivery service, and it was essential to include the company delivery van and any other essential merchandise that promotes clean water drinking in the community. The company's staff uniforms were also included there, with the weather of Lilooet BC varying from extremely hot temperatures in the summer and low temperatures in the winter, there were options provided to both. The flexibility of the logo allows for it to be inversed so it can be placed on dark backgrounds.
Lastly, there needed to be business stationary for the company since they will need to hand out notices and updates as needed to their dear customers.
